Sina & Mina: Together through communication

Sina & Mina refreshed its identity to better express its mission of strengthening communication between adults and children. Inspired by the Gordon School’s philosophy of empathy and listening, the rebrand creates a calm, human visual language built around dialogue. The logo reimagines the ampersand as two intertwined figures, visualising connection, trust, and togetherness through conversation. Soft colours, gentle forms, and thoughtful typography complete a cohesive system that communicates care, closeness, and the belief that listening brings people closer.