Tripsy: Psychedelic drinks for curious minds

Tripsy is a non-alcoholic, category-defying drink built around a mildly psychedelic experience. Inspired by 60s counterculture and reimagined for a modern audience, the brand identity channels curiosity, rebellion, and joy through a bold, immersive visual world. At its center is the Tripsy Bunny — a memorable character and logomark that fuses the peace hand gesture with the white rabbit, supported by playful flower and fungi illustrations that expand into a flexible modular system. Across the packaging, holographic labels turn light into movement, while kaleidoscopic patterns, bold colours, and playful messaging create a striking shelf presence. Variants like Euphoria and Chillax signal the intended effect, making the brand feel expressive, collectible, and instantly recognizable beyond the label.