La söök: An elevated söökla

La Söök is a lunch bistro offering a fresh modern culinary take on canteen food. The name aims to flip the notion what a traditional söökla could be, from a function place to eat a cheap meal to a more exciting destination for food. Visually, the brand also draws inspiration from the design elements of classical Estonian soviet-era canteens but with a new and amped up twist.

Client

Hardi Nurmine OÜ

Deliverables

Branding, naming, art direction

Year

2022